The Profit Motif

What is the secret to the world’s great brands?

The more authentic and human, the more brands are loved. Great brands are full living identities with vision, mission and ambition to satisfy their customer needs. But the real secret is that people do not buy what you do, they buy why you do it. If your customers can identify with you, then they will buy your products and services.

Helping companies discover the ‘what’, ‘how’, ‘why’ and ‘who’ of their brand is what we do!

When you know WHAT you do you can accurately describe your product or service.
When you know HOW you do things – you can critically assess and improve the way you deliver products/services.
When you know WHY you exist – WHAT you believe in, you can attract people with the same belief system.
When you know WHO you are – you know how to sell your brand more effectively.

Most companies have logos, few have meaningful living brands. TPM helps you create believable, authentic, inspiring brands that challenge the status quo and have the power to successfully direct your business and help you grow. We provide sound practical advice on developing and communicating a brand that brings your products and services to life.

Brand Research

Discovering what your customers think about you and the position of your brand in your market is fundamental to brand development. We help you uncover fundamental truths about your brand’s health in your market.

Brand Strategy

Successful branding is based upon the concept of singularity – your product or service is like no other. It is this concept that sets you apart from your competitors and should form the basis of brand development.

Brand Support

We offer project management across a range of brand support services. We ensure consistency of brand message through all marketing media and ensure your brand message is delivered powerfully and cost effectively.

Latest from our blog

Design and art direction in branding

Lost in translation

Successful branding in foreign markets depends upon understanding cultural sensitivity. Is your brand lost in translation?

A great debt of gratitude exists and will continue in the future for Richard Rosebery’s tremendous contribution to what now has become Small Luxury Hotels of the World, a truly global organization.

J William Sharman Jnr, ChairmanSmall Luxury Hotels of the World – 1997