Sales Audits Our sales audit gives hotel managers and owners an independent appraisal of their current sales and business development performance, and offers practical recommendations on ways of increasing sales efficiency. Effective strategic sales planning, territory management, sales call monitoring and reporting systems form the basis of our service. We review journey plans, trace and chase systems, as well as your customer data base management and sales call frequency, and suggest innovations for improvement. We work with you and your sales team to assist in clearly defining sales targets that are both measurable and achievable.